Lifestyle Matters
The station pulls down Life Style Matters vignettes from central producer storage at onehub
Station then adds their custom tag to the vignette.
In StoryLine - Target stories to the Lifestyle Matters section
Navigation placement: “Features” or similar.
How it works:
- National produces the segments and then the markets are responsible for posting their own tag with the segment from onehub.
- National Producer also posts a short weekly blog that loads on the legacy microsite and also on StoryLine sites.
Mock ups and Wallpaper / Ad construction files available here: https://www.dropbox.com/sh/hho0xqg1zbpk6ow/AAB4ibf1Pcuhs-zluWKmdcgxa?dl=0
Co-branding allowed. Advertiser logos must be of high resolution / quality, black or high contrast is recommended.
National Producer - For Content upload instructions please connect with Meghan Kolb <[email protected]>
NOTE on LifeStyle Matters programs: The station pulls down Life Style Matters vignettes from central producer storage at onehub https://ws.onehub.com/folders/rj135yzp
- Ad creative for LifeStyle Matters needs to go through Ad Traffic including wallpapers, ads roadblocked to the page for your client etc... No need to upload it to this ticket - there will be no action taken on it.
- Example of LifeStyle Matters page to emulate - http://nbc24.com/news/lifestyle-matters
- Stories are simply targeted to this section by the station. The station is responsible for adding content to their websites.
The National team sends out a weekly broadcast email on Fridays which includes the vignette running, cc script, social media samples and a newscaster toss. If you would like to be added to the communication list please contact Meghan Kolb <[email protected]>.
Stations have the option of cherry picking their own segments and building their own schedule from the vignette library available on onehub, also the scripts are housed there as well.
